Linear associative deformations of matrix multiplication V.Sokolov (Landau Inst, Moscow) We study associative multiplications in semi-simple associative algebras over $\C$ compatible with the usual one or, in other words, linear deformations of semi-simple associative algebras. It turns out that these deformations are in one-to-one correspondence with representations of certain algebraic structures, which we call $M$-structures in the matrix case and $PM$-structures in the case of direct sums of several matrix algebras. We describe an important class of $PM$-structures. The classification of these $PM$-structures leads to the affine Dynkin diagrams of $\tilde A_{2 k-1},$ $\tilde D_{k},$ $\tilde E_{6},$ $\tilde E_{7},$ and $\tilde E_{8}$-type. We investigate in details the multiplications of the $\tilde A_{2 k-1}$-type and integrable matrix ODEs and PDEs generated by them.